⚠️Before we start: My goal in this section is to give an overview of what simple funnels look like. I won't be teaching any how-to's as this strictly depends on which software you're using. And that's a whole other course! But I wanted to share what I recommend you do while running Leads and Conversions campaigns.





LET'S TALK FUNNELS!


We're taking a look at funnels from the perspective of paid ads. Specifically, funnels that fulfill a specific campaign goal. 

This can be:
🔹A freebie funnel that starts with a Leads campaign. 
🔹A small offer funnel that starts with a Conversions campaign.

Since those are the two types of campaigns that we talked about in this course, that's what I'm covering here.   



WHY A FUNNEL?

Because to get your ROI you need to sell something. Running an ad without a paid offer in the backend isn't worth it. How do people make money while running ads? (even when they're expensive!) By sending those new leads through a funnel that leads to a paid offer.

The purpose of this section is to show you HOW to make money with the ads you're running.  



🔹Traffic: this is the top of your funnel. In this case, we get traffic by running an ad.

🔹Pitch: this is the email sequence that a new lead will enter after joining your email list.

🔹Convert: get your leads to buy your products.



CAN MY AD WORK WITHOUT A FUNNEL?

Yes. But that's not what I recommend if you want to make a profit. If you're not running conversion ads directly to a paid product, you need to put your new leads through an email sequence in which you sell a product.


What you need for an effective funnel:
🔹An great offer
🔹A converting sales email sequence
🔹Some type of urgency (ex. a limited time discount)

Watch the video below to take a look at one of my funnels. 

Having an automated email sequence to follow up as soon as someone joins your list, improves the chance of getting more sales.

Keep testing and refining those emails. Ask for feedback from your buyers.


✅Here is a checklist of what you need for your Facebook & Instagram ads funnel from start to finish:

◌ The product: whether it's a freebie or a paid offer. This is the top of the funnel. 

◌ Email copy: hosted in your email service provider and arranged into a workflow to be delivered automatically. 

◌ Urgency: this can be a one-time discount, a limited time offer or an "only available here" offer. something they can not access anywhere else.
 
◌ Sales Page: your landing page with the offer.

◌ Cart: a way for people to checkout and pay you.