THINGS TO KNOW
INTRO TO FACEBOOK AND INSTAGRAM ADVERTISING
This is section is an intro to Facebook & Instagram Ads. The things you need to know first. Why? Because it will all make sense as you keep progressing through the course.
The best advice I have for you, is summarized in the next few statements:
๐นYou'll need to test before you find what works.
๐นDon't get emotional about it (easier said than done). It's all about data.
๐นGet familiar with all the rules and policies.
Important Links:
๐ Facebook Ads Policies
๐ Business Account
๐ Facebook Audience Insights
WHY ADVERTISE ON FACEBOOK & INSTAGRAM
Because you're ideal client is probably there. It's easy to find your people because the platforms have done a great job at segmenting people. Which makes it super easy for people like you and me to reach them.
FACEBOOK ADS TERMS TO KNOW
FACEBOOK ADS DO'S AND DONT'S
It's important to know what are the policies are. Some are more obvious than other and follow common sense. For the official list of advertising policies, you can go โถ here.