YOUR DREAM AUDIENCES

Before we start finding your ideal audience in Facebook and Instagram, you need to know who your ideal customer is. When you know exactly the type of person that will buy your products, targeting them will become easier.

Do not proceed to this section (or run ads) if you don't know who your customer is. In this section, I'll show you how to find those people, not to figure out who they are.  



TYPES OF AUDIENCES



There are 3 main ways in which you can target cold audiences. Look at the image below.
You'll want to reach cold audiences when you're first starting and your Pixel isn't trained yet or if you have no email list. This is what I did when I first started running ads because I had no audience yet, but I knew the characteristics of the type of person who would be interested in my products. 


📥 CLICK HERE to download a PDF with my top performing audiences. It's a short but mighty list!
 

Watch the video below to learn where to find these audiences.

CUSTOM AUDIENCES

Custom audiences are very important because these are the people who have the most probability of purchasing your product. You can create lookalike audiences from custom audiences. That is where the gold is at. There are many sources from which you can create a custom audience.

In this video, you will see me create a custom audience from a segment of my email list and then turn that custom audience into a lookalike audience.

If you want to see how to create a lookalike audience based on an existing custom audience that you have already saved in your account, watch the next video below.

Custom audiences are also necessary to run retargeting ads. More on that ⟶ here. 

CREATE A LOOKALIKE AUDIENCE FROM YOUR EMAIL LIST

Lookalike audiences are NEW audiences that look similar to the people who are already in your world.

Facebook will do the hard work of finding people for you based on those that who already reached. 

CREATE A LOOKALIKE AUDIENCE

Before watching this video, make sure to watch the video above this one because it'll give you a better picture on how to create a custom audience.

You cannot create a lookalike audience without creating a custom audience first.

CREATE OTHER TYPES OF CUSTOM AUDIENCES

You can create audiences based on behaviors like: how long have they watched a particular video, people who visited a particular page on your website, people who liked your page, etc. 

HOW TO ADD YOUR CUSTOM AUDIENCES TO A CAMPAIGN

Learn how it all works inside an actual campaign.