⚠️Before we continue: prior to you start running this type of ad you need to have created your custom and lookalike audiences. Go to ⟶ this section to learn how to do that.


In short, retargeting ads amplify the reach you already have. If you're super new, have never run ads before or have no social/email list... this type of ad isn't for you yet. 

Start with the basics: run a conversion ads campaign to sell your product. Or run an engagement campaign to get some likes, engagement and traffic.  

But if you're ready... let's keep going....

 

Take a look below at all the different custom audiences you can create.

  

Now take a look at all the custom audiences you can create from your Instagram profile alone!

 
The options are endless! You can target people who are seeing your content, BUT not yet engaging or buying from you.

Make sure you spend a few dollars a day making sure your people are seeing you. 

 

HOW TO SET-UP A RETARGETING AD

The good thing about retargeting ads, is that once you set them you can let them run indefinitely. 

Remember that their are 3 main reasons why you'd want to run this type of ad:

🔹To get your current audience to see you everywhere.
🔹To target your email list when you're launching or promoting. 
🔹To build relationships by reminding your current audience that you exist.