iOS Updates
HOW TO SURVIVE ADVERTISING CHANGES
In March 2021 there were huge changes to the way Facebook and instagram ads work. The Apple iOS changes, impacted how Facebook tracked conversions from the Pixel.
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VERIFY YOUR DOMAIN
Do not skip this step! This is very important to make sure that you are targeting the right people.
As soon as you install the Pixel, go ahead and verify your domains.
🔗Facebook's own tutorial
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